CASE STUDY

P&G in retailers

Driving best in class marketing campaigns along shopper journey

Business Type

Fast-moving-consumer-goods and retail

Highlights

Worked in partnership with retailers - both Morrisons and ASDA - to drive P&G business through best-in-class marketing campaigns, using all touch points along the shopper journey (B2C).
My success has been to develop exceptionally collaborative relationships to deliver in-store wins, influence decisions and generate sales spikes.

Results

Delivered ROI as high as 9.87 for P&G brands, such as Pampers, Pantene, Gillette and Fairy.
Incremental sales for Pampers UNICEF 125% up on previous year.
All time value-share high for Ariel in Morrisons.
35% sales uplifts for Always.

Other Work